THE BRIEF
Embark on a trade marketing journey to create brand awareness, generate trials and boost sales.
THE JOURNEY INSIGHT
Carlsberg is the official beer sponsor of the English Barclays Premier League. Using this as a road map, we developed activations that encouraged trial through offers and sampling opportunities.
THE IDEA
We currently running in-bar activations across the country to encourage trial and drive sales, using articulate brand ambassadors to woo the consumers. The consumer experience revolves around Carlsberg being the official beer sponsor of the English Premier league with a set up that revolves around different football cues.
RESULTS
Carlsberg is now making inroads in many pubs and more and more consumers are now not only aware of its presence in the Kenyan market, it is also part of their social lifestyle.